With the launch of the H&M Conscious collection, H&M pledged to make choosing sustainable options accessible and affordable to the average consumer. Sustainability has become the talk-of-the-century, with every individual stakeholder becoming more conscious of the repercussions of their daily actions on the growth of our planet. Sign up here to get INSIDER's favorite stories straight to your inbox.H&M CEO Karl-Johan Persson speaks of the campaign’s objective as “ultimately making fashion sustainable and sustainability fashionable.” There is also a webpage that shows the brand's suppliers around the world. Everyone should be treated with respect and the suppliers should offer their workers fair wages and good working conditions.' 'It would be impossible for us to operate if we did not take responsibility for the people working for our suppliers. ' The H&M group doesn't own any factories - our products are made by independent suppliers, often in developing countries,' the intro paragraph reads. H&M has a special webpage dedicated to addressing supplier factory conditions. They also faced criticism over working conditions at suppliers in Bangladesh. In 2016, for example, reports were released that factories in Cambodia, who were making Beyonce's summer collection, endured sweatshop-like conditions. In 2018, the brand announced it had hired a ' global leader for diversity and inclusiveness.'ĭespite saying in 2013 that its goal was to give factory workers around the world a livable wage, H&M has still faced outcry over pay issues and the factory conditions of its suppliers. H&M has also faced cultural appropriation controversy in the past, and removed a faux feather headdress in 2013 from US and Canadian stores when Native Americans addressed the retailer. We will now be doing everything we possibly can to prevent this from happening again in future.'

'We have taken down the image and we have removed the garment in question from sale. 'This incident is accidental in nature, but this doesn't mean we don't take it extremely seriously or understand the upset and discomfort it has caused,' a representative told INSIDER at the time. H&M took the image down and apologized for the advert. The internet criticized H&M, calling the brand racist and insensitive. Back in January, the company released an ad of an African American boy wearing a hoodie that read, 'Coolest Monkey in the Jungle.' They've apologized but it's happened a few times.ĭespite trying to help the environment and keep a positive brand, it's worth noting that the company has seen an onslaught of controversies and scandals over the years.

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